Storefront Search Tools

Research shows that people who use search are more likely to make a purchase than those who rely on navigation alone. In fact, according to some studies, people who use search are nearly twice as likely to make a purchase.

Magento Open Source has a powerful search engine that you can use as is, or enhance to make even more effective. In this section, we will examine the search tools that are available to your customers while shopping in your store. In addition, Magento’s layered navigation gives your customers the ability to filter product options by price, manufacturer, or any other criteria to reduce the time it takes to make a purchase.